Accelerate: North American EV market is growing stronger and stronger!

October 24, 2024

Automotive Fleet has provided guidance on how fleet managers could avoid expensive and time-consuming utility upgrades when electrifying their fleets by using Charge Management Systems (CMS). These systems optimise existing electrical infrastructure through features like Automated Load Management (ALM) and Site-Integrated Load Management. ALM allows the total capacity of chargers to exceed the panel’s rated capacity by strategically sharing power, while Site-Integrated Load Management adjusts charging based on real-time available capacity. This approach helps fleets meet tight deployment schedules and regulatory deadlines without needing new utility services. By leveraging existing infrastructure, fleets can install chargers quickly and affordably, ensuring compliance with electrical codes and retaining grant funding. The right CMS can help fleets overcome infrastructure challenges and move forward confidently with their electrification plans.

Ford has launched a new initiative, the Ford Power Promise, aimed at making EV ownership more convenient and appealing. It focuses on home charging by offering a complimentary home charger and free installation for buyers of certain EV models, simplifying the process and reducing costs. Ford EV owners will also have access to its BlueOval Charge Network, which automatically helps locate and pay for charging stations. This initiative provides an 8-year/100,000-mile warranty on its high-voltage batteries. This initiative aims to boost consumer sentiment by tackling common concerns about EVs, such as charging convenience and battery life, to encourage more people to switch to EVs.

Experian has released its Automotive Consumer Trends Report: Q2 2024, highlighting North American EV market trends. A key trend is the increasing market share of non-luxury EVs, indicating a shift towards more affordable and practical options for consumers. This reflects a growing demand for EVs that are not only environmentally friendly but also budget-conscious. The registrations for non-luxury EVs increased to 26.6% in Q2 24, up from 22.7% in Q2 23. Additionally, the report notes that consumer preferences are evolving, with more buyers prioritizing features like range, charging infrastructure, and overall value. The rise of non-luxury models suggests that manufacturers are responding to this demand by expanding their offerings in the affordable segment. The competitive landscape is also changing, with traditional OEMs, such as Ford, ramping up their EV production to keep pace with new entrants in the market. Overall, the North American EV market in 2024 is characterized by a focus on accessibility and practicality, making EVs more appealing to a broader audience.

AI technologies are disrupting the fleet management industry by enhancing safety, efficiency, and cost-effectiveness. Key advancements include predictive maintenance, which helps prevent breakdowns; route optimisation, which reduces fuel consumption and travel time; and real-time data analysis, which improves driver behaviour and overall fleet performance. However, due to the infancy of AI deployment within fleet management, there are barriers to overcome. Barriers such as data privacy and cybersecurity are issues, as the vast amounts of data collected by AI systems can be vulnerable to breaches. Additionally, there is apprehension about job displacement, as AI could potentially replace human roles in the industry. However, it is important to stress a balanced approach is needed, advocating for robust regulations and ethical guidelines to ensure that AI’s benefits are maximised while mitigating its risks. Human oversight is emphasised as crucial, ensuring that AI serves as an aid rather than a replacement for human roles. This balanced integration of AI aims to harness its potential while addressing ethical and practical concerns, ultimately striving for a future where technology and human expertise coexist harmoniously.

California Governor Gavin Newsom has signed a new climate disclosure bill into law, which will come into play in 2026 for the ESG disclosure reporting. The new law requires large companies operating in California to disclose their value chain emissions and report on climate-related financial risks. This applies to companies with revenues over $1bn for Scope 1, 2, and 3 emissions, whilst those with revenues over $500 million need to disclose climate-related financial risks. Scope 3 emissions reporting will now follow a schedule set by the California Air Resources Board (CARB), and companies can consolidate reports at the parent company level. Additionally, the deadline for CARB to develop regulations has been extended by six months to July 1st, 2025. This legislation aims to enhance transparency and accountability among large businesses, potentially influencing climate reporting standards across America.

Automotive Fleet conducted a case study which investigated the biggest trends for fleets for 2024 and beyond. A key finding highlighted how telematics solutions, now ubiquitous, are being enhanced by new data points and efficiencies brought about by connected vehicles. These advancements are driving significant changes in fleet operations, enabling more proactive management through real-time data and predictive analytics. Key benefits include improved vehicle maintenance, optimised routing, and enhanced driver safety. The integration of these technologies allows fleet managers to make more informed decisions, reduce operational costs, and increase overall efficiency. The future of fleet connectivity appears to be a blend of advanced telematics and IoT technologies, in an increasingly data-driven world, which will only benefit the industry and its customers.

Electrify America has partnered with 4 Gen Logistics to launch a new charging station at the Port of Long Beach (California). This facility includes 30 hyper-fast chargers, each capable of delivering up to 350kW, designed to support 4 Gen’s growing fleet of zero-emission Class 8 drayage trucks. This initiative is part of Electrify America’s $25m Green City investment, aimed at reducing emissions in Southern California. The chargers will enable the fleet to run multiple daily shifts between the Inland Empire and the ports, significantly contributing to the region’s sustainability goals. This project will help companies transition to electrification assets, aligning with California’s mandate for all drayage trucks to be zero-emission by 2035. The collaboration underscores the commitment needed to achieve cleaner transportation and improved air quality in the area.

Inspiration Mobility and Automotive Fleet have released a study that names 6 factors affecting EV adoption by state: regulations, registrations, climate impacts on the range, fuel cost savings, incentives, and public charging availability and growth. Firstly, it found states with stringent zero-emission vehicle regulations, like California, Washington, and Oregon, see higher EV adoption rates due to mandates on manufacturers and fleet acquisitions. Secondly, by evaluating the EV Registrations Per Capita metric, it found states such as Hawaii and Arizona, despite not having strong regulatory frameworks, rank high in EV registrations per capita. Thirdly, financial incentives are crucial, with 24 states offering various rebates to reduce the upfront costs of EVs and charging infrastructure. Fourthly, temperature variations significantly affect EV range, with colder states experiencing up to 42% range loss in freezing conditions. Furthermore, states where the cost difference between electricity and gasoline is substantial see higher EV adoption due to greater fuel savings. Finally, the availability of public fast chargers is a critical factor, with states like California leading in the number of charging ports per person.